“We have a competitive edge in our flexible format and we can go to virtually any area. We won a bet in the rural areas. We are now focusing on urban areas and preparing a concept that is better suited to cities,” said Dumitru Dragomir, CFO of retailer Profi, at the ‘Cei mai mari jucatori din economie’ (Key players in the economy) ZF conference organized in June.
The company operates three store formats in Romania – Standard (regular up to 550 square meter stores), City (smaller, 150 to 250 square meter stores in cities) and Loco (rural areas).
The supermarket and convenience store chain Profi posted almost 6 billion lei (EUR1.26 billion) sales in 2018, an increase of 25% on the previous year. Its sales have tripled in the past five years, going from RON1.8 billion in 2014 to RON5.9 billion in 2018.(EUR1=RON4.7337)
(English version by Loredana Fratila-Cristescu)