The “Price Index” study conducted by Millward Brown Romania in October looked at the effect of promotional online sales campaigns on the prices of several categories of products. The study found products in online stores can be 5% to 43% cheaper than in traditional stores.
Perfumes are up to 43% cheaper in online stores, followed by books – 27%, microwave ovens – 18%, tablets -16%, laptops – 15%, phones – 14%, espresso machines – 13%, washing machines – 10%, vacuum cleaners – 6%, TV sets – 5%, diapers – 5%, refrigerators – 4%, cameras – 3%, and pet food – 1%.
The study, conducted in the first half of October, considered 150 products in 15 categories.
Among the main online stores in Romania, eMag has the lowest prices on TV sets, microwave ovens, espresso machines, refrigerators and washing machines, pcgarage.ro has the lowest prices for laptops, cel.ro for tablets, maxipet.ro for pet food, Carrefour for vacuum cleaners, domo.ro for cameras, elefant.ro for books and electrofun.ro for phones.