Florin Radulescu, an operations manager at the company, says the spirits market shrank in the first half of this year and the decline is felt both in volumes and value.
Beside rising taxes, producers also coped with soaring raw material costs.
Florin Radulescu says 2023 is more challenging than 2022 because of falling consumption, but market evolution depends a lot on excise increases.
For 2023, Prodal 94 had budgeted 12% revenue growth, but the falling consumption and a possible new excise hike are likely to change the situation.
(English version by Catalina Apostoiu)