Since 2010, Romania has been hosting in Urlati (Prahova County), one of P&G factories for hair care products, serving over 1 billion consumers on more than 40 markets in Europe, Turkey, Israel, Central Asia and the Caucasus region. The bulk of the production at the future factory in Urlati will go to export.

The P&G team currently has over 750 employees in Romania, at the central headquarters in capital Bucharest, at the factory in Urlati (Prahova County), as well as at the global services center, which provides support for 66 P&G organizations, in 15 different languages.