The store will be Primark’s first location in the west of the country and is expected to open in the second half of 2024. The news follows Primark’s successful entry into the Romanian market in 2022, with the opening of its first location in ParkLake Shopping Centre, Bucharest. Just six months later, the retailer opened a second store in the city, in AFI Cotroceni Shopping Center in June 2023, the retailer said in a press statement.
Spanning approximately 3,000 square meters of fantastic retail space, the new store will offer the great in-store experience that Primark is known and loved for. Customers can look forward to the latest trends in fashion as well as everyday essentials across clothing, beauty, lifestyle, and homeware. The store will also feature Primark’s ever-growing Primark Cares label. Primark is committed to offering more sustainable clothing at affordable prices for everyone. Already, 50% of Primark’s clothes are made using recycled or more sustainably sourced materials and the retailer is committed to making this 100% by 2030, the statement reads.
“We are delighted to announce our next store in Romania which will open in Iulius Town, Timișoara in the second part of 2024. We are excited to bring the Primark brand to customers in the region and are looking forward to growing our Primark team with people that are passionate about fashion and retail. The store will become our third location in Romania and signifies another important milestone in our expansion in the market, as well as the wider CEE region,” said Maciej Podwojski, Head of CEE, Primark.
“Primark’s entry to the Romanian market at the end of last year was a landmark moment for the local specialty market. We are pleased to bring to Iulius Town Timisoara the first Primark store outside of Bucharest, a brand that is certainly highly anticipated by the public in Timisoara, in the region, and even from abroad. We continue to bring innovative and eagerly anticipated projects, that Romanians resonate with, into our network. We are constantly updating our tenant mix to cater to the public’s constantly challenging expectations,” said Oana Diaconescu, Head of Leasing IULIUS.
Worlwide, Primark has more than 400 stores and keeps expanding into new and existing markets in order to reach 530 stores by the end of 2026, including in Hungary, its new market.