Primark Timișoara will span 3,200 square meters and is the third store of the retailer in Romania, which comes one year and a half after it entered Romania with its first two stores in ParkLake Shopping Center and AFI Cotroceni in Bucharest.
“It is an important milestone in our CEE expansion plans and a much-anticipated opening for Romania,” said Maciej Podwojski, Primark’s CEE head of sales.
The store will sell all its usual products and also feature its ever-growing Primark Cares label.
“Primark is one of the popular brands that our customers have been requesting for a long time now (…) This is a valuable premiere for the Iulius portfolio,” said Oana Diaconescu, Iulius’ head of leasing.
Central and Eastern Europe (CEE) is an important growth region for Primark. The retailer has recently opened the first store in Hungary which is Primark’s 6th market in Central and Eastern Europe (CEE), where it now operates 13 stores. As well as Timișoara, Primark will open two further stores in the region later this year, with locations in Bydgoszcz, Poland and a second location in Prague, Czech Republic.
(English version by Loredana Fratila-Cristescu)