AFI Cotroceni will perform upgrades and relocations to accommodate Primark’s special requirements for large spaces and suitable facilities.
“As we are aware to our visitor’s and partner’s expectations from AFI Cotroceni we are all fully dedicated to provide the best shopping and leisure experience in the mall. Primark is a perfect addition to our mix of retail, entertainment and food attractions. This new entry sends a strong sign of trust in the local market potential and in AFI Cotroceni to keep its leading position,” stated Sorin Scîntei, General Manager AFI Cotroceni.
AFI Cotroceni has a surface area of almost 90,000 lettable square meters and provides 300 spaces for shopping and entertainment such as cinema, indoor skating rink etc.
Primark was assisted in the analysis and real estate decision-making process by CBRE Romania’s team of retail experts.
“We are proud of our contribution to Primark’s entry into the Romanian market, an outcome that is perceived as a very strong and positive market indicator by international retailers. The excellent collaboration with AFI Europe has been instrumental in placing the world-renowned brand in one of the best shopping centres in Bucharest,” said Carmen Ravon, Head of Retail Occupier CBRE for CEE region.
Primark, an Irish retail brand, was founded in Dublin (Ireland) over 50 years ago and has more than 65,000 employees across 14 countries in Europe and the United States of America. Primark continues its expansion into new markets, aiming to reach a total 530 stores until the end of 2026, including the units to be inaugurated in Romania and Slovakia.