This opening of the first store on Dec 15 marks an important milestone for Primark as the retailer enters its 15th market, continuing its ambitious expansion plans in Central and Eastern Europe (CEE), where Romania will join the other key markets of Poland, Czech Republic and Slovenia.
Primark has also announced a second store in Bucharest in the AFI Cotroceni shopping center, which is expected to open in 2023.
The new store will create 290 jobs for the local economy in Bucharest, with a number of part time and full-time retail opportunities still open, including Primark retail assistant roles as well as management positions.
The new Primark Bucharest ParkLake store will cover 40,200 square meters across two floors and will bring Primark’s unique formula of the latest trends and everyday essentials at great value prices to customers in Romania for the very first time. Many of the clothing ranges coming to Primark Bucharest ParkLake are part of the retailer’s growing Primark Cares label, which is Primark’s pledge to make more sustainable products that everyone can afford. Almost 40% of Primark’s clothes are made using recycled or more sustainably sourced materials, and the fashion retailer has committed to make that 100% of its clothing by 2030.
“We can’t wait to welcome customers into our fantastic new store in Romania on what will be a very proud day for our business, opening in our fourth market in Central Eastern Europe and our 15th market globally. We have ambitious growth plans in CEE and today’s announcement is our first step in Romania – with more to follow. The store is nearly ready, and we are really excited to open our doors next month and get to know our new customers in Romania,” said Maciej Podwojski, Head of Sales, Central and Eastern Europe at Primark.
Central Eastern Europe is an important growth market for Primark. The retailer currently has a store in Slovenia, two stores in Czechia and three stores in Poland, with plans to open three more stores in Poland by the end of 2023. Primark’s ambitious plans will also see the retailer opening its 16th market in 2023 in the Slovakian capital of Bratislava, bringing the total CEE store footprint to 12 stores across five markets.