Romania will be the 15th market for the group.
The new store will mark Primark’s entry on the fourth market in Central and Eastern Europe, after Slovenia, Poland and the Czech Republic. The company also plans to enter Slovakia.
“We are pleased to continue our expansion plans and relocate to Romania for the first time in a great location in a popular shopping center in eastern Bucharest. The response from customers in the CEE region to Primark has been very positive and we look forward to continuing to grow and hope to open the door to the Romanian people by the end of the year”, said Primark CEO Paul Marchant.
Primark, an Irish retail brand, was founded in Dublin (Ireland) over 50 years ago and now has more than 400 stores across 14 markets. The group aims to reach 530 units in the next five years.