This opening comes just six months after the brand entered Romania with its first store in ParkLake Shopping Centre. It marks an important moment for Primark as the retailer continues its ambitious expansion plans in Central and Eastern Europe (CEE), alongside other key markets of Poland, Czech Republic, Slovenia and soon to be launched Slovakia.
“AFI Cotroceni Primark is a highly anticipated store only six months from entering Romania with our first store opening (…),” said Maciej Podwojski, Primark’s Head of Sales for CEE.
This week, Primark will also be opening four new stores in Europe and U.S., as well as an extended store in the UK, representing a total investment of over EUR50 million and and an additional area of 12,600 sqm of commercial space. Overall, Primark’s global network will reach 425.
Worlwide, Primark has more than 70,000 employees in 16 countries in Europe and the U.S. Established in Ireland in 1969, under the Penneys brand, the Irish retailer aims to reach 530 stores by the end of 2026.