Primark thus enters its 15th market worldwide.
The retailer plans to expand on the Romanian market and, according to Maciej Podwojski, Primark’s sales manager in Central and Eastern Europe (CEE), it is set to open its second unit in Romania, in 2023, within the Afi Palace Cotroceni shopping center.
Primark ParkLake will create some 290 full-time and part-time jobs.
The Primark Bucharest ParkLake store will cover 3,735 square meters across two floors. Many of the clothing ranges for men, women, kids coming to Primark Bucharest ParkLake are part of the retailer’s growing Primark Cares label, which is Primark’s pledge to make more sustainable products that everyone can afford. Almost 40% of Primark’s clothes are made using recycled or more sustainably sourced materials, and the fashion retailer has committed to make that 100% of its clothing by 2030. The new store also sells beauty items, accessories and home products.
The retailer currently has a store in Slovenia, two stores in Czechia and three stores in Poland, with plans to open three more stores in Poland by the end of 2023. Primark’s plans will also see the retailer opening its 16th market in 2023 in the Slovakian capital of Bratislava, bringing the total CEE store footprint to 12 stores across five markets.