The new store spans more than 3,700 square meters of retail space across two floors and its opening created over 130 new jobs locally.
This is Primark’s fourth store in Romania, joining existing locations in AFI Cotroceni and ParkLake, Bucharest and Iulius Town, Timisoara.
As part of its expansion strategy, Primark also announced two further stores set to open in 2026 at Electroputere Mall, Craiova and Palas, Iasi.
“We are delighted to open our doors today and welcome customers in Cluj-Napoca to our new Primark VIVO! store. We know that many people from this region have been traveling to Bucharest or abroad to shop with us, and we are thrilled to now be bringing Primark closer to them. I would like to thank my colleagues who have worked so hard on this opening to ensure we deliver the best in-store experience,” said Maciej Podwojski, Head of CEE, Primark.
Already 66% of Primark’s clothing is made from recycled or more sustainably sourced materials and by 2030 this will be 100%.
(English version by Loredana Fratila-Cristescu)