“The company is ready to enter the neighboring markets, where we identified consumers with the same characteristics as in Romania. We have more than 30 strategic suppliers abroad and are in the process of developing the local supplier network and improving the range of products we carry,” Andrada Verdes, CEO of PPT said.
“The expansion strategy entails using both convenience stores and modern retail in big and medium-sized cities.”
PPT was established in 2006 and started international expansion in 2012. Four years ago it opened its first store in the Republic of Moldova and a year ago its first store in Bulgaria.
“The company has shifted from the entrepreneurial to the corporate model in the past two years, during which it inaugurated 15 stores in Romania, four in the Republic of Moldova and 11 in Bulgaria, so it now has 140 in Romania and 30 abroad,” the company officials say.
The number of stores will continue to grow to almost 190 on the three markets until the end of 2017. Regional expansion will resume on the other markets in the second half of next year. The plan is to inaugurate at least 25 new stores a year over the next three years in all the countries PPT already operates in or will expand to, half of which at least in Romania, PPT officials added.
PPT Preturi Pentru Tine sells apparel, footwear and accessories. The company is positioned on the low-price segment so it relies on high sales volume for growth.
(English version by Loredana Fratila-Cristescu)