Porsche Romania delivered about 21,000 new cars last year, more than its 18,000 target and the 16,700 units delivered in 2013. It expects the market to grow by 10% in 2015 and 2016 and its market share to remain about the same as in 2014.
“Our brands performed in line with our expectations in 2014 and the market share of the Volkswagen brands reached 23.8% on the car segment and 10.2% on the commercial utility vehicle segment,” said Brent Valmar, general manager of Porsche Romania.
“Our volume brands, Volkswagen and Skoda, ranked first and second on the import market.”
Porsche Romania set out to promote models with low carbon dioxide emissions, Euro 6 engines and electric cars along with plug-in hybrids this year.
“We believe a priority at the moment is adjusting taxation legislation to the auto industry, by taking into account the example of other countries and using low carbon dioxide emissions as a base for calculating taxes, plus a substantial bonus for new electric and hybrid technologies. Such a modification would not only encourage reducing emissions but also slow down the entry of clunkers into the country and encourage buyers to choose new more environment friendly cars,” Brent Valmar said.
Porsche Romania ranks 11th among the largest importers in Romania, having climbed eight places in 2014 from 2013, according to the National Statistics Institute data. (EUR1=RON4.4474)
(English version by Loredana Fratila-Cristescu)