“The economic leap is visible in showrooms. There has been significant growth and maybe not just of consumer spending. If the average person may invest in average priced items, the luxury market has people with business, economy, finance knowledge who make an informed decision about such a purchase,” says Adrian Pascu, head of the luxury division of Porsche Inter Auto Romania (PIA), the retail arm of Porsche Holding.
“Luxury [market] is growing and its growth is not based on a bubble as in 2005-2008. Whoever buys a luxury car now does it relying on a sound growth of the business.”
PIA has five car centers in Romania, four of which in Bucharest and one Timisoara, selling Volkswagen, Audi, Sea, Skoda, Porsche, Bentley and Lamborghini. The latter three brands are part of the luxury division and are sold along with Audi in the Porsche Pipera center.
With the launch of new models and options, Bentley customers, for instance, invest EUR20,000 to EUR80,000 in personalizing their cars.
(English version by Loredana Fratila-Cristescu)