In January-March this year, the group present in Romania and Bulgaria, registered higher sales of automotive paints, resins and chemical products, and also on the decorative paints segment.
Policolor said it submitted the Detailed Urban Plan for its future paints and lacquers factory to be built on an industrial platform previously held by producer Chimester. The acquisition of the 2.5-hectare land was completed early 2015. The group used Chimester’s production capacities to obtain resins needed for the manufacturing of lacquers and paints between 2012 and 2013, when its own plant in Ruse underwent technological upgrades worth EUR3.6 million.
In 2014, Policolor opened its own showrooms in the cities of Brasov, Cluj and Oradea, which offer both decorative and automotive refinish products, and its expansion strategy will continue this year by inaugurating new units in Sibiu, Arad and Valcea.
Policolor earmarked EUR1.3 million for the investment program carried out in 2014. Funds mainly targeted the research department for the development of new products.
Policolor – Orgachim Chief Executive Officer, Marius Vacaroiu, said the investment plan for 2015 for new products alone may also reach EUR1.3 million, while investments for the future factory reach over EUR6 million.
The Policolor – Orgachim group operates two large production facilities in Romania and Bulgaria and is controlled by investment fund RC2.