“In 2021, we finalized a strategic growth plan for the next three years. We want to invest in state-of-the-art technology and further improve our group’s governance by adopting digital business solutions. For all these investments, we’ve earmarked over RON20 million,” says Irina Mandoiu, Policolor-Orgachim CEO.
At group level, 2021 entailed challenges related to rising commodities procurement costs across all production segments. However, 2021 also meant a reshuffling of retail strategy, a shift to the digital segment and development of essential partnerships.
Thus, the group boosted turnover by 24.3% in the first 11 months of 2021 and EBITDA by 37%, working with a team of over 700 employees. The group’s turnover thus hit EUR74.7 million.
(English version by Catalina Apostoiu)