“Our business plan and expansion on Romania market envisage the opening of stores in the best-performing shopping centers countrywide, as we can see a lot of opportunities of becoming a market leader on the segment of affordable premium goods. As we’ve seen from the results of our online store, opened last December, there is market for the products we sell. With the exception of our own online store, our products are sold on 39 markets of Europe via Amazon, Zalando, etc, and we’re seeking further opportunities to promote our product offering across Europe,” stated Daniel Andruszkiewicz, Wittchen Commercial Director.
The leasing contract was intermediated by real estate consultancy Cushman & Wakefield Echinox.
“Romania is an appealing country for CEE retailers, a region where local entrepreneurs have managed to build strong brands with active presence in Europe, inclusively on the Romanian market. In just a few years, major retail groups in the region, particularly Polish ones, have become major players on the Romanian market. This success is encouraging other company, not yet active in Romania, to expand their operations in this part of Europe, and Wittchen is just one of these examples,” commented Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox.
Romania is the sixth market where Wittchen is present, with the company having most of its stores in Poland.
Wittchen operates stores in Poland (97), Czechia (7) and Hungary (3), as well as 10 franchise units in Ukraine.
(English version by Catalina Apostoiu)