This year, says Roxana Tolteanu, the company’s general manager, the focus will be on consolidating the stores opened last year. In 2023, 4F will open just three stores in cities such as Timisoara and Cluj-Napoca.
In Bucharest, the brand owns five stores and according to the executive there’s room for more.
Roxana Tolteanu also says she sees growth when it comes to the company’s online store as well, which has operated in Romania for three years. However, she specifies, physical stores are still essential.
The executive expects 2023 to be a better year than 2022. “2022 was atypical for us as we had very fast expansion. This year, we would like to grow by 20% from 2022,” she says.
(English version by Catalina Apostoiu)