The move is surprising for the company as development are usually in the reverse direction, from the offline to the online, with the latter segment boasting the fastest growth in recent years.
However, in 2022, after two pandemic years, an increasing number of voices are saying people have returned to previous consumption behaviors.
Another reason why CCC is betting on developing epantofi.ro offline can be the store’s having reached sales of RON305 million last year, topping the entire local offline network.
The group has a network of around CCC-branded offline stores in Romania.
Poland’s retail group CCC in 2021 generated RON661 million (626.7 million zlotys) turnover, up 33% from 2020.
After last year’s results, Romania has become the second most important market for the group after Poland, overshooting the Czech Republic. Thus, Romania contributed over 8% to the Polish group’s 2021 revenues.
CCC will continue its local offline development in Romania and will bring a new brand, HalfPrice, a low-price fashion brand, on the market in 2022, according to market sources.
(English version by Catalina Apostoiu)