Thus, the giant wants to open almost 1,000 new Sinsay stores in 2026 and a similar number in 2027. By comparison, 910 new units have been opened this year and 564 last year on all the markets the group operates on.

Of the 950 new Sinsay stores in 2026 and the 1,000 ones in 2027, around one third will be in the region of Southeastern Europe, which includes Romania.

The group has been present in Romania since 2007 and it has gradually brought all its brands locally.

(English version by Catalina Apostoiu)