The advance slowed down from previous years, when it reached or even topped 50%, but the retailer says it still has big plans for the local market.

Even today, local operations have come to weigh heavily in the results of the giant present in around 40 countries, where LPP operates almost 2,300 physical stores, plus other online ones.

Of these, at the end of financial year 2023/2024, almost 190 offline units were in Romania. The fashion giant has five brands, Sinsay, Reserved, Mohito, Cropp and House, all also present in Romania, both online and offline.

LPP is the third largest player in Romanian fashion, after Pepco and Inditex, Zara owner.

(English version by Catalina Apostoiu)

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