The first store has already been opened in Turda, in retail park Funshop Park, with the group set to enter Bucharest, in AFI Cotroceni.
Moreover, HalfPrice expansion is set to continue, with Sibiu and Arad on the list.
The HalfPrice brand was launched in May 2021 and has already reached nine countries.
In Romania, the multibrand outlet market is fragmented and there’s no group entering malls or retail parks as HalfPrice is doing.
(English version by Catalina Apostoiu)