Raluca Radu had previously worked as marketing and sales manager of photo and video equipment retailer F64 for a little more than a year. She took the position with F64 after serving as country manager for classifieds websites olx.ro and autovit.ro held by South Africa’s Naspers.
Ziarul Financiar has recently reported answear.com was getting ready to enter Romania after having conquered Poland, Czech Republic and Slovakia. The officials of the company said a week ago they were in the final stage of the pre-launch preparations, setting up both local and headquarters teams, concluding translation of the website content and planning the respective promotional campaign.
The hiring of Raluca Radu (formerly Georgescu), 31, as country manager is a step forward in the launch of the local operations of answear.com. She will start in October, she told ZF.
(English version by Loredana Fratila-Cristescu)