The group took over the operation of the brand in Romania and Bulgaria in 2015, but for the Bulgarian market the franchise agreement expires in 2027.
To become the franchisee of the US brand Starbucks, Amrest paid an initial tax of $25,000, to which a royalty fee, equivalent with 6% of sales, is added. The Polish group also pays a marketing tax, but they would not disclose the sum.
Against RON179 million revenues in 2022, the royalty fee for Romania alone stands at almost RON11 million, in line with ZF calculations.
(English version by Catalina Apostoiu)