The company Exorigo-Upos, a reliable partner of Żabka Group on the Polish market for many years, was selected to ensure the implementation of technological and logistical solutions needed to open the first froo stores.
froo stores are based on the model of the Polish units and bring a modern convenience retail concept, selling products such as bistro snacks, freshly ground coffee, and other services meant to lure urban customers.
“Setting up a business in another country always presents many challenges. However, the Romanian market does not hold many secrets for us, as we have been present there for nine years. Thanks to our extensive skills and knowledge of software, hardware and retail services, we were able to take on such a complex project (…). An important role is played by our residents who support the head office staff on site,” stated Michał Koźliński, Director of Tech Support & Service Centre at Exorigo-Upos.
In Poland, Żabka Group has over 11 000 stores under Żabka brand, as well as Nano autonomous stores, q-commerce, e-commerce services and diet catering.
Exorigo-Upos has a nationwide IT and equipment service with 400 employees and a network of 22 service offices. It provides support services in more than a dozen countries across Europe.
The first froo locations in Romania were inaugurated in May 2024, and the expansion strategy envisages the opening of more than 50 stores until the end of 2025.