Thus, the EUR100 million investment in Mioveni put on hold in early 2020 is likely to be resumed.
Denis Le Vot, CEO of Dacia brand, told ZF the company wants to sell ever more cars, to hit and overshoot the threshold of 1 million units per annum.
Dacia strategy shifted from low-cost to selling ever more equipped cars, but without entering competition with the other brands on the market and this is the reason its prices, while higher, are still below rivals’ average, explains Denis Le Vot.
Since the launch of the Logan model, in 2004, Dacia has sold 7.5 million cars and currently ranks third in Europe in terms of sales to individuals.
(English version by Catalina Apostoiu)