As for Pizza Hut restaurants, at the end of 2011 company officials said they would not resume expansion this year, but planned to open two PHD units.
However, the beginning of this year saw the appointment of Mark Hilton as general manager of the Yum! Group in Romania, which consists of KFC, Pizza Hut and PHD. He has set as the main target of his term to double the business both in terms of number of restaurants and in terms of turnover, over the next five years.
This means opening around 60 units under the three brands. Most of them will be KFC units, but Hilton is also planning to expand the Pizza Hut network.
The chain’s 14th restaurant was opened at the end of April in AFI Palace Cotroceni mall. It covers 375 sq m and entailed a EUR350,000 investment. The place is expected to post a EUR750,000 turnover in its first year.
(English version by Daniela Stoican)