The rebranding process will continue gradually in the upcoming months. The bank’s new logo is blue, red and white, distancing itself from the blue and yellow logo similar to its former parent bank Piraeus Greece.
The bank was bought at the end of June by JCF IV Tiger Holdings S.àr.l., part of private equity group JC Flowers & Co, which now owns 76.1% in the lender. The European Bank for Reconstruction and Development (EBRD) also acquired a 19% stake in the bank.
Headquartered in Bucharest, the bank operates 100 offices, has 1,200 employees and approximately 130,000 active customers.