Following the acquisition, the two companies will form after the merger the second largest ticket sales company in Poland and the largest player in Central Europe, brokering sales tickets in the amount of nearly EUR320 million per year.
“With this transaction, Piletilevi Group now owns a 77% stake in the companies acquired, which will increase to 83.8% by 2026,” stated Sven Nuutmann, co-owner and CEO of Piletilevi Group.
Nuutmann also said that the emergence of a ticket brokering company with strong market power on the Polish market would offer financial security to the organizers, boost competition and offer a more diverse selection of cultural events to a larger audience. “A ticketing system that has uniform standards and is connected across countries will significantly improve international cultural exchange,” stated Nuutmann, adding that the conditions offered to event organizers so far will remain valid even after the merger of the companies.
The transaction was signed in Warsaw, entered into force immediately upon signing and was co-financed by SEB Bank.
Piletilevi Group had previously acquired Czech market leader GoOut.net.
Bilete.ro has been operating on the Romanian market for 18 years, selling over 2 million tickets per year. The main areas served are cultural events, sports, concerts and festivals, children’s entertainment and theater.
Piletilevi Group, held by investment company EastCom Capital of entrepreneur Sven Nuutmann and BaltCap, the largest investment fund in the Baltic states, is an international ticket sales and event organization company operating in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland.