After the merger of the two companies, Piletilevi Group will hold an 80.2% ownership stake in the Romanian company.
“Through this transaction, we are not only increasing our market share in Romania, but also creating a strong foundation for further expansion throughout Central and Western Europe. Our goal is to offer event organizers and ticket buyers across the group high-quality service and innovative solutions that meet the needs of our customers and partners,” said Sven Nuutmann, co-owner and CEO of Piletilevi Group.
The merged companies sell nearly five million tickets worth more than EUR30 million per year, and the portals collect more than 24 million online visits per year. Also, after the transaction, Piletilevi Group is achieving the position of one of the leading companies in the full-service ticketing business in Romania.
“(…) With a diverse portfolio, providing services to the biggest concert and festival organizers, top sports clubs, prestigious cultural institutions, unique exhibitions and much more, the company has experienced continuous development and an impressive comeback after the pandemic period. In order to maintain and strengthen this growth rate, we have decided to join forces with another important player in Romania – Bilete.ro. The result is definitely a company with market leader potential, offering the best services and boosted by the decades of experience accumulated by both teams,” Valentin Vasiloiu, head of Entertix.
The transaction was finalized on December 16, 2024 after receiving the necessary approvals from the local authorities, according to Piletilevi representatives.
The Piletilevi Group, owned by entrepreneur Sven Nuutmann’s investment company Angel Rose Capital Ltd. and the private equity investment firm BaltCap, is an international ticket sales company that operates in Estonia, Latvia, Lithuania, Romania, the Czech Republic, Slovakia and Poland.
“A new chapter begins now as we bring together two great companies under one vision. Together, we are stronger and I am honoured to lead us into a future full of opportunity and innovation,” added Andreea Pop, CEO Bilete.ro.
“Our ambitions are not limited to this, but at the moment we are focusing on integrating the acquired companies with the Piletilevi Group and developing cross-group solutions to meet the needs of both event organizers and ticket buyers,” Nuutmann also said.
PiIetilevi Group operates in a market with a population of 79 million people. The volume of brokered tickets has grown to 16 million tickets with a total value of EUR310 million and the annual volume of visits to all websites has grown to 116 million per year. Piletilevi Group employs over 250 people.