“We target a 30% increase in sales this year and we mainly reply on exports, which proved a real success over the past years, unlike the local market which still stagnates,” company general manager Eliodor Apostolescu told MEDIAFAX.
Phoenixy is one of the largest manufacturers of corn puffs on the Romanian market, with daily production of over one million packages delivered both locally and to foreign markets.
Phoenixy’s portfolio includes 15 types of products and covers 70% of the local profile market. Around 30% of its production is exported to over 20 European countries like Sweden, Germany, The Netherlands, Spain, Italy, Greece, the Czech Republic, Slovakia, Bulgaria, Great Britain, Hungary, Belgium, Hungary, Croatia, Albania and also to the USA.
Mid-July, the company said it will invest EUR900,000 to have photovoltaic panels installed on the rooftop of its factory in Baicoi (southern Romania). The energy produced this way is expected to reduce the plant’s consumption of conventional electricity by 38%, starting from the first year.
The company reported profit of RON7.17 million (EUR1.65 million) last year, up 2.6% from 2011, according to Finance Ministry data.
Phoenixy is equally owned by Catalin Nour and Eliodor Apostolescu.