Alexandru Popescu (43) is, as far as ZF knows, the second Romanian executive at Philips Romania, after Ilona Ceausoiu, who left the company in 2011. Since then two expats have run the local operations. The latter of the two was Robin van Rozen, who supervised Philips Romania’s import and distribution operations in his position as country manager for nearly three years and became Managing Director UK & Ireland for Philips Personal Health (consumer goods division) at the beginning of this year.
Alexandru Popescu has been working at Philips for less than two years, serving as general manager healthcare SE Europe. He has a 17-year experience in the healthcare and telecom industries, specializing in acquisitions and investment, branding and identity, as well as in company development. Prior to joining Philips he worked as chief executive of the Amethyst Radiotherapy Center, in charge of the operations in Romania, Bulgaria and the Republic of Moldova. He has also held management positions in medical companies like ISIDA, Regina Maria, Euroclinic and Medicover.
Philips has both import and distribution, as well as manufacturing operations in Romania. The two are separate entities. Philips Romania, which Alexandru Popescu runs, posted almost 500 million lei (about EUR110 million) revenue in 2014, according to the latest data available. He started his career in the telecom industry.
(English version by Loredana Fratila-Cristescu)