USP is the leader of the consumer healthcare market in Poland, with sales of EUR280 million and a portfolio of 29 brands.
In April, USP Romania will launch five brands of food supplements on the local market. By the end of the year, it plans to introduce the first OTC drug and plans to become a top player on the Romanian consumer healthcare market.
“The launch of USP Romania is the company’s biggest expansion project and we plan to become a strong player shortly,” said Razvan Constantinescu, Managing Director of USP Romania, an executive with over 18 years of experience on the local pharmaceutical market.
Alexandra Oita, Category Manager, will develop the marketing strategy for the company’s portfolio in Romania, and Dan Podar, National Field Force Manager, will coordinate the company’s sales strategy.
USP was founded in the USA in 1992 and mainly operates in Central and Eastern Europe: Poland, Ukraine, Lithuania, and Romania. The company also owns two production units in Poland (medicines) and Sweden (food supplements).