“The opening of the Obsentum perfumery in Palas Iasi is the festive way in which we end the year in terms of our strategy to consolidate our brand portfolio, a year in which we attracted eight very big and expected names in the region in the premium fashion and entertainment segment,” said Oana Diaconescu, Head of Leasing Iulius.
The brands Obsentum carries include Jo Malone London, Initio, Parfums de Marly, Frederic Malle, Tiziana Terenzi, V Canto, Memo, Jul et Mad, Laurent Mazzone, Atelier des Ors.
The first Obsentum store opened in 2016, in the duty-free area of Otopeni Airport, and is part of the Millenium Pro Design group, one of the European leaders in travel retail (shareholder Gebr. Heineman).
(English version by Loredana Fratila-Cristescu)