“Romania is no longer just a country where we produce for local consumers, but an important country for exports. But I would like to see PepsiCo Romania having an even bigger role, not just by sales, but in the transformation of the food and drinks industry,” said Silviu Popovici in an interview with ZF.
In 2022, PepsiCo took over 20% in the producer of AQUA Carpatica, a brand that, together with Jean Valvis, founder and main associate of the mineral water producer, the company wants to expand globally.
He added the company is kickstarting distribution to Poland, has a test scheduled for a region of the US. “I personally travelled with Jean Valvis to the Middle East in autumn and visited the Arab Emirates and Saudi Arabia, where we talked with PepsiCo partners about the potential of the brand in this area and we are also looking at other areas,” said Silviu Popovici.
Over the past 10 years, PepsiCo has directly invested $320 million in Romania.
(English version by Catalina Apostoiu)