Anda Drilea has a 20-year experience in human resources, the last position being as HR head with PepsiCo, operating on the local market through two units, Quadrant-Amroq Beverages and Star Foods E.M..
He has been working with PepsiCo for the last nine years, previously working for companies such as Nobel Communications or PwC.
According to ZF forecasts, Jacobs Douwe Egberts coffee business sets at EUR40 to EUR50 million, Jacobs being the best-selling brand on the local market.
Jacobs coffee’ competitors on the local market are Nestlé, with Nescafé brand, Strauss Romania, with Doncafé, or Romanian company Cafea Fortuna.
(English version by Manuela Panescu)