PepsiCo’s portfolio also includes snacks producer Star Foods.
In Romania, PepsiCo’s portfolio includes juice brands Mirinda, 7Up, Prigat, Lipton and Montain Dew. It also has a snacks division represented by Star Foods EM. PepsiCo has two beverage factories located in Dragomiresti (Ilfov County) and in Covasna, as well as a snacks factory in Popesti-Leordeni (Ilfov County).
PepsiCo entered the Romanian market in 2004, but the brand has been present on the local ever since the communist era. Pepsi has been distributed in franchise through bottling company Quadrant Amroq Beverages since 1991, per data on the company’s website.
In 2006, Quadrant Amroq Beverages was acquired by PepsiAmericas, and four years later, PepsiCo acquired its two large bottlers, PepsiAmericas and Pepsi Bottling Group, respectively.