In 2018, Annie Griffith-Swain joined PepsiCo in the UK as Senior HR Business Partner for the Sales Department. Her latest role was that of Head of HR Commercial Functions, Europe.
Before joining PepsiCo, Annie had worked for companies operating in various fields of activity such as telecommunications and fast-moving consumer goods (FMCG), where she gained extensive experience in recruitment, organizational design, skill management, diversity and inclusion.
In Romania, PepsiCo’s portfolio includes juice brands Mirinda, 7Up, Prigat, Lipton and Mountain Dew, as well as the snacks division represented through Star Foods EM. PepsiCo has two beverage factories located in Dragomirești (Ilfov County) and in Covasna, respectively, and a snacks factory in Popesti-Leordeni (Ilfov County).
PepsiCo entered the Romanian market in 2004, but the brand has been present on the local market ever since the communist era. Pepsi has been distributed in franchise through bottling company Quadrant Amroq Beverages since 1991, per data on the company’s website.
In 2006, Quadrant Amroq Beverages was acquired by PepsiAmericas, and four years later, PepsiCo acquired its two large bottlers, PepsiAmericas and Pepsi Bottling Group, respectively.