The company’s brands include Mirinda, 7Up, Prigat, Lipton and Mountain Dew and its profit rose by 20% to RON70 million last year.
Quadrant Amroq Beverages is the second largest actor on the soft drinks market and a direct competitor of Coca-Cola HBC Romania, the leader of the local soft drinks market. PepsiCo has two divisions operating in Romania – beverages and snacks. Quadrant Amroq Beverages represents the beverage division in Romania and Star Foods EM represents the snacks division.
(English version by Loredana Fratila-Cristescu)