The retailer entered Romania in 2015 and has banked on accelerated expansion.
At the same time, the company launched the New Look program envisaging the rebranding and refurbishment of already existing units.
Pepco officials previously stated there’s room for 500 units in Romania. So far, they have kept to the plan and continued expansion, meaning they are likely to hit their target by end-2024 or early 2025, in line with ZF calculations.
The officials did not provide any figures about 2022 results in Romania. In 2021, the company generated turnover of almost RON1.9 billion (EUR385 million), up 36% from 2020. Profit almost doubled to RON248 million (EUR50 million).
(English version by Catalina Apostoiu)