The retailer almost doubled its domestic sales in 2019-2023, betting on the development of new stores, but also on the remodeling of existing ones.
The fashion discount format, which relies on prices starting at less than RON10 (EUR2), has helped Pepco climb rapidly in the ranking of industry players. Now, in times of high inflation, this policy is all the more advantageous.
“Pepco launched (…) an ambitious rebranding campaign in Poland, the Czech Republic, Slovakia and Romania. Under the umbrella of the <<New Look>> project, Pepco introduced a new concept, (…) with an extended range of products (…) The initiative, which started eight months ago, is an important milestone for Pepco Romania,” said Bogdan Grigoriu, who runs Pepco’s operations in Romania, Bulgaria and Greece.
In 2023, the company had an investment budget of RON110 million for Romania, almost three times higher than in 2022, according to ZF’s calculations based on the data provided by Pepco. The chain’s officials do provide figures for this year but are optimistic about the local economy.
(English version by Loredana Fratila-Cristescu)