The apparel, accessories and décor retailer that arrived in 2014 opened 50 stores last year alone, ZF has calculated.
The aggressive expansion and the low-price policy helped Pepco become popular on the market, and this shows in its financial results. Six months into 2017, Pepco Retail’s revenue reached RON250.8 million, more than double the year-earlier period. If the growth pace continued, its revenue for the full 2017 should be close to RON750 million, close to H&M and Zara, the undisputed leaders of the market so far, according to ZF’s calculations.
Pepco operates on nine markets in Central and Eastern Europe and the Balkans – Poland, Czech Republic, Slovakia, Hungary, Romania, Slovenia, Lithuania, Latvia and Croatia. Next on the list is Estonia, according to the corporate website. (EUR1=RON4.6485)
(English version by Loredana Fratila-Cristescu)