The company known for selling clothes and homeware at low prices – starting at less than RON10 – entered Romania in 2015 and has since reached about 450 stores, which means, on average, 50 openings a year.
Interestingly, the 500-store mark was mentioned by Pepco officials in the Polish headquarters as early as 2019, in an interview with ZF, one of the few interviews with local media. They announced then “we want to reach 500 stores and EUR1 billion sales in Romania in five years”. Five years later means 2024.
The company is one of the few that has maintained a fast and at the same time relatively constant pace of expansion since its entry in Romania, helped by the business model that allows the retailer to go all over the country, both in malls, retail parks or streetfront spaces.
(English version by Loredana Fratila-Cristescu)