The new brand identity comes five years after the operations of the Group, which includes the Dr. Max pharmacies and the Mediplus medical drug distributor, were taken over by investment fund Penta Investments.
Dr. Max Romania is one of the largest pharmaceuticals groups in Romania, providing pharmaceutical retail and medical drug distribution services. In Romania, the Group operates through two business lines: the medical drug distribution, Mediplus Exim SRL, and the retail pharma line, Dr.Max and Sensiblu.
At a European level, Dr. Max Group has more than 2,300 pharmacies and more than 16,500 employees in the Czech Republic, Poland, Slovakia, Serbia, Italy, Bulgaria, Hungary and Romania.
Ziarul Financiar (ZF) daily wrote in early 2023 about the rebranding of the Sensiblu pharmacies as Dr. Max, a brand under which the shareholder Penta Investments operates the pharmacies at a European level. The A&D Pharma retail chain has been operating under the Sensiblu brand for 25 years.