Local private label sales at Germany’s discounter PENNY top RON1.6 billion annually, in line with ZF calculations based on company data.
More exactly, these products hold a 30% market share in the RON5.4 billion 2021 turnover.
The company, which has an over 300-unit network in Romania, operates on the discount segment and this is why the market share of PENNY private labels in turnover is above the market average of around 25%.
The retailer’s representatives forecast a period of growth for the category both for the company and the overall market.
Internationally, PENNY has 26 private labels in its portfolio and in Romania the company has 13 own brands. PENNY has over 300 stores in Romania and is set to open 30-35 units annually in the following period.
The company ended 2021 with RON5.4 billion turnover, up 14%.
(English version by Catalina Apostoiu)