Daniel Gross, CEO of Rewe Romania, the company that operates Penny store network, says the past three years brought an average increase of 15%, and growth revolves around this percentage at present as well.
As regards the fourth wave of the pandemic, he says that by week 42 he did not see any impact over sales. Penny has around 300 stores in Romania and almost all of them are independent units.
The company draws up its expansion plan 2-3 years in advance and is readying to step up the pace to 35-40 new stores annually.
The company has around 5,500 employees today, plus logistics ones. Hiring will continue as Penny is set to step up expansion and will open a new logistic center by yearend.
Penny is part of Germany’s group Rewe, being its discount arm. Penny Romania has a contribution of a little more than 1% within the entire Rewe group. However, the Romanian market has the best growth among the countries Penny is present in.
(English version by Catalina Apostoiu)