“The first fashion brand we introduced in Romania was S.Oliver in 2006,” says Sachin Arora, who runs the local Peeraj operations and is one of the shareholders of the group.
More than a decade later, Peeraj has more than ten brands, all of them franchised.
His family started the Peeraj group in the United Arab Emirates more than four decades ago, which has since remained a family business. Romania is the only market where the group has retail operations, while on its other markets – Afghanistan, Emirates, Iraq, India and Kenya it concentrates on such industries as oil and natural gas, logistics, real estate and industry.
Peeraj’s brands include CCC (footwear), Pimkie (fashion) and Boggi (men’s fashion) with about 100 stores in Romania. The most important brand by contribution to the overall revenue and number of stores is CCC, followed by Geox (footwear), and Pimkie (fashion). CCC is the second most important footwear retailer in Romania.
The group ended last year with about 230 million lei (EUR51 million) revenue and 650 employees. The revenue rose almost 50% on 2015. This year’s target is about EUR65 million revenue, on the back of expansion.
(English version by Loredana Fratila-Cristescu)