The company states that the new process enables SMEs to register, configure the PayU payment system, and begin accepting online payments without advanced technical knowledge. The onboarding flow is designed to reduce setup complexity and shorten implementation time.
The launch comes against a backdrop of relatively low e-commerce adoption among Romanian SMEs. According to Eurostat data, in 2024 only 14.3% of Romanian SMEs sold goods or services online through a website or mobile application. This is below the levels recorded in Poland (16.9%) and the Czech Republic (22.7%), placing Romania among the lowest in the EU in terms of SME participation in online sales.
PayU says the new onboarding system addresses concerns related to online payments, cybersecurity, and system complexity, which often delay SME adoption of e-commerce solutions.
“We understand that entrepreneurs often do not have the time or resources to navigate complicated payment solutions,” says Elena Gheorghe, Country Manager of PayU Romania and Hungary. “That is why we designed an onboarding process and a payment system that are as user-friendly as possible, allowing them to focus on what they do best: growing their business. Our payment system increases convenience, builds customer trust, and helps generate revenue from online transactions.”
As part of the update, PayU has introduced additional functionalities, including Click to Pay, which allows customers to complete transactions with a single click. The company states that the feature reduces checkout time and supports higher conversion rates.
The system integrates 3D Secure authentication and PSD2 compliance standards, alongside real-time fraud detection and monitoring tools.
PayU also recently expanded its integrations with Romanian e-commerce platforms GoMag and MerchantPro, and offers preconfigured plugins for WooCommerce, PrestaShop, and Shopify.