,,Over 70% of the overall value of online transactions was registered on Friday, November 17. 40% more transactions were registered on this day alone, compared with a year before. In the first part of November 17th, eight in ten buyers paid online through a single”, said Marius Costin, Country Manager PayU Romania.
The average value of a shopping basket exceeded RON600.
,,The average shopping basket paid by instalment credit cards reached RON913, higher by 75% than the average shopping basket paid through other means of payment”, said Marius Costin, Country Manager PayU Romania.
IT&C products remained the most sought-after products by online buyers during the Black Friday campaign, being followed by fashion and eTail items, such as furniture, decorations, toys, books, foods, cosmetics, wine and so on.
The PayU platform registered payments from 70 countries. The top five countries reporting the biggest orders includes Saudi Arabia (average basket of RON3,374), Pakistan (average basket of RON1,776), Cyprus (average basket of RON766), Romania (average basket of RON590) and Russia (average basket of RON581).
The retailers in the PayU portfolio, which participated in this year’s Black Friday edition, include, among others, eMAG, FashionDays, PC Garage, Altex, Elefant, Flanco, Jysk, Kika, Vivre, F64, Carrefour, iStyle.
PayU is a global provider of payment services for companies. PayU Group operates in 17 countries on four continents and is held by South-African multinational company Naspers, with operations in in the sectors of media and online services.